correct, the happy medium there is the mfg cost, and the margin of the raw goods and materials needed to make the sled, AKA production costs etc. Those prices on raw goods can change daily, hourly, yearly, quarterly etc.
In talking to dealers, they are finally making money on sleds, and not getting kicked in the teeth with a race to the lowest price in the district. Alot of consumers might not be happy about paying full tilt MSRP for a new sled, but guess what, those are the times that we live in, and I know the dealers aren't going to back down from that. Nor should they.