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Discussion Starter #5
2007 was really the last year for the Johnson name.
looks like they are having Mercury supply engines and are closing down one of the aluma craft factories and just running off the one in Minnesota now.
 

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looks like they are having Mercury supply engines and are closing down one of the aluma craft factories and just running off the one in Minnesota now.
I've run Merc's since the 1950's BUT have had some smaller Evinrudes and Johnson's too.
 

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BRP Advances Marine Strategy by Focusing on Boats and New Technologies
Company discontinues the manufacturing of outboard engines and agrees with market leader Mercury Marine to support boat packages.
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May 27, 2020 17:00 ET | Source: BRP

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VALCOURT, Quebec, May 27, 2020 (GLOBE NEWSWIRE) -- BRP (TSX: DOO; NASDAQ: DOOO) announced today it has re-oriented its marine business by focusing on the growth of its boat brands with new technology and innovative marine products. We will discontinue production of Evinrude E-TEC and E-TEC G2 outboard engines. Our Sturtevant, WI, facility, will be repurposed for new projects to pursue our plan to provide consumers with an unparalleled experience on the water.
We remain committed to our Buy, Build, Transform Marine strategy which has been underway since 2018 with the acquisition of Alumacraft and Manitou boat companies in the U.S., followed by the acquisition of Australian boat manufacturer Telwater in 2019.
“Our outboard engines business has been greatly impacted by COVID-19, obliging us to discontinue production of our outboard motors immediately. This business segment had already been facing some challenges and the impact from the current context has forced our hand,” said José Boisjoli, President and CEO of BRP. “We will concentrate our efforts on new and innovative technologies and on the development of our boat companies, where we continue to see a lot of potential to transform the on-water experience for consumers,” he added.
Discontinuing outboard engine business and signing an agreement with Mercury Marine
Following our decision to discontinue E-TEC and E-TEC G2 outboard engines, we have signed an agreement with market leader Mercury Marine to support boat packages and continue to supply outboard engines to our boat brands.
We will continue to supply customers and our dealer network service parts and will honour our manufacturer limited warranties, plus offer select programs to manage inventory. These decisions will impact 650 employees globally.
Pursuing new opportunities within Build and Transform phases of strategy
With this announcement, BRP will be positioned to expand its presence in the pontoon and aluminum fishing markets through technologically advanced solutions. We will leverage our track record of ingenuity through our R&D resources to enhance the boating experience with unique new marine products, such as the next generation of engine technology with Project Ghost and the next generation of pontoons with Project M, code names for new products we expect to transform the industry.
Maximizing operational and functional efficiencies
Lastly, we will consolidate Alumacraft operations from two sites to one. All Alumacraft operations will be transferred to St Peter, MN and our site in Arkadelphia, AR will be permanently closed. In addition, we want to upgrade the boat production facilities to reorganize manufacturing sites and apply the modularity model used elsewhere. This move is designed to enhance productivity and efficiency and to allow us to respond with even more agility to demand.
About BRP
We are a global leader in the world of powersports vehicles, propulsion systems and boats, built on over 75 years of ingenuity and intensive consumer focus. Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Alumacraft, Manitou, Quintrex, Stacer and Savage boats, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. We complete our lines of products with a dedicated parts, accessories and apparel business to fully enhance the riding experience. With annual sales of CA$6.1 billion from over 120 countries, our global workforce is made up of approximately 12,600 driven, resourceful people.
www.brp.com
@BRPNews

Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Evinrude, Manitou, Alumacraft, Quintrex, Stacer, Savage and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
CAUTION CONCERNING FORWARD-LOOKING STATEMENTS
Certain statements included in this press release are “forward-looking statements” within the meaning of Canadian and United States securities laws, including statements regarding the expected growth of the Company’s boats brands, its planned investments in new technology and marine products, the planned repurposing of the Sturtevant facility, the Company’s “Buy, Build and Transform” strategy for its Marine Group, the Company’s future supply of service parts, and other statements that are not historical facts. Forward-looking statements are typically identified by the use of terminology such as “may”, “will”, “would”, “should”, “could”, “expects”, “forecasts”, “plans”, “intends”, “trends”, “indications”, “anticipates”, “believes”, “estimates”, “outlook”, “predicts”, “projects”, “likely” or “potential” or the negative or other variations of these words or other comparable words or phrases. Forward-looking statements, by their very nature, involve inherent risks and uncertainties and are based on a number of assumptions, and are subject to important risks and uncertainties, both general and specific, made by the Company in light of its experience and perception of historical trends. Forward-looking statements cannot be relied upon due to, amongst other things, changing external events and general uncertainties of the business. Forward-looking statements are subject to numerous factors, many of which are beyond BRP’s control, including the risk factors disclosed previously and from time to time in BRP’s filings with the securities regulatory authorities in each of the provinces and territories of Canada and the United States, available on SEDAR at sedar.com or EDGAR at sec.gov, respectively. The forward-looking statements contained in this press release represent BRP’s expectations as of the date of this press release (or as of the date they are otherwise stated to be made) and are subject to change after such date. However, BRP disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required under applicable securities regulations.
For media enquiries: For investor relations:
Elaine ArsenaultPhilippe Deschênes
Senior Advisor, Media RelationsManager Treasury and Investor Relations
Tel.: 514.238.3615Tel.: 450.532.6462
[email protected] [email protected]
 

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Well, you still have Honda, Yamaha, Suzuki and Mercury Marine to choose from. Too many players already and partnering and licensing is likely a much smarter path to profits.
 

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ya its flooded market, BRP bought that out of bankruptcy for the Ficht fuel injection which is where "Etec" came from. I was thinking they just kept it going till the last shoe dropped. they were never going to invest in four strokes. EPA rules probably had a little to do with it too. and they don't make a lot of boats that business is done. Don't know what this will do for their sled business
 

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Mercury is making some 4-strokes the weight of two strokes at equal hp now. So no weight advantage anymore. Not many selling points for a 2 stroke outboard.
 

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Well, you still have Honda, Yamaha, Suzuki and Mercury Marine to choose from. Too many players already and partnering and licensing is likely a much smarter path to profits.
Evinrude was the only player in the market.
They were the only one to offer a 2 stroke
 
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We easily sold significantly more etecs than mercs. The pontoon guys love them. Easy to use, no maintenance, fewer recalls, and fewer warranty claims.
Odd timing with them releasing an all new engine in 115, 140, and 150 hp.
Boat and RV sales are really starting to pick up too, people want to get out of the house with their familys, yet have to "social distance"
 

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When they are mostly rebranding 4 strokes it foreshadows what is going to happen.

Next headline though is Textron kills snowmobile line
 

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Q: Will you keep the doors open to produce Evinrude engines again someday?


BRP: “We are re-orienting our marine strategy and concentrating our efforts on next generation engine technology, publicly known as Project Ghost, our boat business and other marine projects where we see a lot of potential to transform the on-water experience for consumers. We have no plan to bring back the production of outboard engines E-TEC and E-TEC G2.”
 
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EDIT.. Who knows what they are thinking, as there has been 0 official communication to dealers yet.
But I've added info on "project ghost" which is supposed to use the standard 4 hole mounting patern used by outboards.
 
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