Cat responds to rumors at Hay Days - HCS Snowmobile Forums

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Old 09-10-2019, 01:15 PM   #1 (permalink)
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Default Cat responds to rumors at Hay Days

Todays article from American Snowmobiler:
Arctic Cat Plans to Release New Sled Models Soon | American Snowmobiler Magazine

My take is this is good and bad news. The good news is some new machines are coming which depending on what they are, should get people looking at them as a viable option again. The bad news is multiple issues, 1. This industry moves at break neck speed, the time for screwing around is over, it is time to get back to going head to head with brp and Polaris. The longer they sit there with the same old stuff, the further behind they will get and won't have a chance in hell of catching up. 2. The marketing department is absolute shit at best, It is time for Textron to stop being cheap and build a marketing juggernaut like Polaris has. 3. I hate to say it, but the future of the company is dirt products. This is what most people are spending their money on these days. If they gain ground in the dirt, They will have money to keep the sled division moving forward. As a life long Cat owner I really hope they turn it around quickly.

Last edited by banner73; 09-10-2019 at 01:18 PM.
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Old 09-10-2019, 01:26 PM   #2 (permalink)
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That is great to hear, as a new Arctic Cat rider I was feeling gut punched by all the rumors & info that’s been circulating lately. I truly hope that they get it together & survive for the good of the sport & all their employees.
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Old 09-10-2019, 01:46 PM   #3 (permalink)
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Originally Posted by banner73 View Post
Todays article from American Snowmobiler:
Arctic Cat Plans to Release New Sled Models Soon | American Snowmobiler Magazine

My take is this is good and bad news. The good news is some new machines are coming which depending on what they are, should get people looking at them as a viable option again. The bad news is multiple issues, 1. This industry moves at break neck speed, the time for screwing around is over, it is time to get back to going head to head with brp and Polaris. The longer they sit there with the same old stuff, the further behind they will get and won't have a chance in hell of catching up. 2. The marketing department is absolute shit at best, It is time for Textron to stop being cheap and build a marketing juggernaut like Polaris has. 3. I hate to say it, but the future of the company is dirt products. This is what most people are spending their money on these days. If they gain ground in the dirt, They will have money to keep the sled division moving forward. As a life long Cat owner I really hope they turn it around quickly.
Great news!!

And I'm with ya on the bold. I have a 2011 Prowler XTZ 1000. It's nice, but I'd really like to get a new Havoc X.
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Old 09-10-2019, 01:56 PM   #4 (permalink)
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Originally Posted by Bigwillie View Post
That is great to hear, as a new Arctic Cat rider I was feeling gut punched by all the rumors & info thatís been circulating lately. I truly hope that they get it together & survive for the good of the sport & all their employees.
Yep, good news for sure. A long ways to go but moving in the right direction. It is time for Arctic Cat to "let r eat"!
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Old 09-10-2019, 02:02 PM   #5 (permalink)
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Great news!!

And I'm with ya on the bold. I have a 2011 Prowler XTZ 1000. It's nice, but I'd really like to get a new Havoc X.
I hear ya! I have a 2015 XR 700 limited ATV. It's a great machine, but I need more power and they need to ditch the shitty gas bag shocks on the ATVs. No sleds that I know of come with those now. It is 2019, they should at least come with regular IFP rebuildable
shocks on all base models and piggyback QS3's on the high end models.
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Old 09-10-2019, 02:02 PM   #6 (permalink)
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I'm a retired volunteer EMT and firefighter, and I can tell you one thing about bad things that happen to good people: It changes their lives forever. One second, everything is right with the world. In the blink of an eye, it's all gone and they're fighting for their lives. Their job isn't to worry about the car that's now a smoking wreck or their home (and all personal belongings) engulfed in flames - their job is to survive.

Arctic Cat is not in a position to compete head-to-head with either BRP or Polaris. They're not.

Their job right now is to survive. For them, it's probably best to describe their ability to compete as "asymmetric warfare". This is why I've been thinking for a while that they're primed for a mid-season surprise with little to no warning. Maverick, the pattern is clear - let's see that supersonic pass.

I do think that Cat doesn't seem to have a marketing department, but this is actually more normal than people would think. It has been my experience that marketing types follow textbook rules about how to do their jobs. Technical-type people tend to get bogged down into geeky details that don't turn on the customers as much as themselves. It's a rare breed who can get inside the heads of their customers and knows how to get them excited about the product they're trying to sell.
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Old 09-10-2019, 02:18 PM   #7 (permalink)
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Originally Posted by p51mstg View Post
I'm a retired volunteer EMT and firefighter, and I can tell you one thing about bad things that happen to good people: It changes their lives forever. One second, everything is right with the world. In the blink of an eye, it's all gone and they're fighting for their lives. Their job isn't to worry about the car that's now a smoking wreck or their home (and all personal belongings) engulfed in flames - their job is to survive.

Arctic Cat is not in a position to compete head-to-head with either BRP or Polaris. They're not.

Their job right now is to survive. For them, it's probably best to describe their ability to compete as "asymmetric warfare". This is why I've been thinking for a while that they're primed for a mid-season surprise with little to no warning. Maverick, the pattern is clear - let's see that supersonic pass.

I do think that Cat doesn't seem to have a marketing department, but this is actually more normal than people would think. It has been my experience that marketing types follow textbook rules about how to do their jobs. Technical-type people tend to get bogged down into geeky details that don't turn on the customers as much as themselves. It's a rare breed who can get inside the heads of their customers and knows how to get them excited about the product they're trying to sell.
On the bold, I agree they are not right now in a position to go head to head with BRP and Polaris, but at some point they will have to go there to expand the business. They have to take customers away from those two to make it happen.
As for the marketing, look at what Polaris does, camp rzr, flying the press out to vegas to try out new product, ads and videos posted everywhere, etc.
People wonder how Polaris continues to sell as much product as they do when just last year they were averaging 1 recall every other week, their marketing that's why.
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Old 09-10-2019, 03:28 PM   #8 (permalink)
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https://www.prnewswire.com/news-rele...300906203.html

class action lawsuit has been filed in the United States District Court for the Southern District of New York on behalf of all investors that purchased Textron, Inc
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Old 09-10-2019, 03:48 PM   #9 (permalink)
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It will be interesting to see how much that lawsuit costs textron and if it sours their desire to reinvest. Nothing like being punished after trying to make right, right?
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Old 09-10-2019, 04:13 PM   #10 (permalink)
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It will be interesting to see how much that lawsuit costs textron and if it sours their desire to reinvest. Nothing like being punished after trying to make right, right?
If this costs Textron a bundle I could see them spinning off CAT as a whole from their company and the loss could be minimal. However it may not hold up in court as all old leftovers were costing CAT big money anyway and they were giving them away even before Textron came on board. May be a win - win for both companies. Hope it works out for CAT
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