Arctic Cat Name to be used on snow vehicles only going forward - HCS Snowmobile Forums


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Old 04-20-2017, 05:03 PM   #1 (permalink)
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Default Arctic Cat Name to be used on snow vehicles only going forward

It was also formally announced that Textron Off Road will be the name of all dirt product going forward, while Arctic Cat’s sub-brands Wildcat, Prowler and Alterra will remain under the Textron Off Road Brand. Arctic Cat will be the snow brand only, going forward.

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Textron Off Road to release Wildcat XX in spring 2018

April 20, 2017
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Textron Off Road announced on Wednesday that it will be releasing its first side-by-side as the result of the Arctic Cat merger in the spring of 2018. The Wildcat XX will feature a 125-hp Triple 998 engine, 17.5 inches of front and rear suspension travel, King Shocks, KMC 15-inch wheels, 30-inch tires, full doors and a race-inspired ROPS.

It was also formally announced that Textron Off Road will be the name of all dirt product going forward, while Arctic Cat’s sub-brands Wildcat, Prowler and Alterra will remain under the Textron Off Road Brand. Arctic Cat will be the snow brand only, going forward.
Arctic Cat originally announced that the Wildcat XX would be made available in the fall of this year, however, Textron Off Road wants more time to perfect the model, reported John Collins, vice president — Consumer, of Textron Specialized Vehicles. Textron Off Road is aiming for a spring 2018 debut, though the release could come earlier, if the model is ready before then.

Textron Off Road will also be revealing a yet-to-be-named 100-plus horsepower side-by-side with class-leading suspension and an extended cab this fall. That vehicle was in development by Textron before the Arctic Cat acquisition.
These announcements were made Wednesday at an event in the Dallas, Texas, area. There, Textron Specialized Vehicles staff introduced media and about 50 dealers in attendance to the new Textron Off Road and Arctic Cat. The event was also simulcast to Textron Specialized Vehicles and Arctic Cat dealers across North America, as well as Textron Specialized Vehicles staff in Georgia and Minnesota. Textron Specialized Vehicles acquired Arctic Cat in March.

Powersports Business senior editor Liz Keener was on hand at the Dallas event and will have full coverage in the May 22 issue of PSB.
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Old 04-20-2017, 06:06 PM   #2 (permalink)
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Phase 1.

Houston, we have a problem!
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Old 04-20-2017, 06:45 PM   #3 (permalink)
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Thats shitty news....
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My drinking team has a racing problem....
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Old 04-20-2017, 06:53 PM   #4 (permalink)
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So what does this mean for the dealers?
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Old 04-20-2017, 06:54 PM   #5 (permalink)
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Ghey.
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Old 04-20-2017, 06:54 PM   #6 (permalink)
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Boy they're playing with fire regardless if they're owned by someone else the last thing you want to do is change the name on products people are loyal to. they will quit buying them if it's changed. I don't care who owns Arctic Cat but don't change the damn name on the side of products that I buy. I'm sorry but Textron is not a cool name to see down the side of a product

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Old 04-20-2017, 07:10 PM   #7 (permalink)
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And it's begun. I give it a couple of years and we will be down to 2 and the arctic cat sign will be replaced with textron off-road.
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Old 04-20-2017, 07:14 PM   #8 (permalink)
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So what color will Team Textron be???

What will become of Team Green....... . .
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Old 04-20-2017, 07:22 PM   #9 (permalink)
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So what does this mean for the dealers?
X2
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Old 04-20-2017, 07:25 PM   #10 (permalink)
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I never thought I would see this happen. I wonder what those working at the factory think, and the racers. Any time your company changes hands, its nerve racking. When a buyout occurs the changes need to be subtle in my opinion. Owning a brand doesn't mean you need to run out and change the name on everything. I work for one of the largest manufacturers in the world, they have bought multiple brands over the last 17 years. They leave the brands alone due to each brand has its loyal customer. Let your influence work on better manufacturing processes and quality.

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